Which Benchmarks Matters the Most for Your App?

Do you know how can you find that your app is performing well or not? There are numerous metrics through which marketers, as well as mobile app development companies, can differentiate between success and failure. Although it is crucial to analyze these metrics, it will help you to understand how the user interacts with your app. Although these metrics are critical to scaling, you can certainly measure the success of your final product.

App Downloads

The number of app downloads determines the performance of your application. If there are few or no downloads then definitely you need to look for problems. If your app is not getting enough downloads, ask app developers to improve functionality as well extend marketing efforts.

Active users of the app

Active user metric is quite different from downloads metric. There are various analytics tools that have different criteria to calculate the active users. According to Google Analytics, the active user is that person that initiates a session.

App Session Intervals

Session interval calculates the time between a user's sessions. If you have short session intervals then it seems that users are having interest in your app.

App Retention

App retention is one of the important metrics that usually tells you how many users return to your app after their first visit. You need to measure retention rate on daily, weekly and monthly basis. Make sure app developers have made application according to users need.

App Churn

App churn is a companion metric to retention that measures the percentage of users who have stopped using your app.  Although churn varies on the kind of application you have as you can’t ignore Localytics. If users are dropping off after using your app then it might be possible that your app is unable to provide long-term excitement.

App Event Tracking

It is the responsibility of event tracking monitors that monitor how users interact with important flaws in your app. In fact, this is one of the important thing rather than analyzing which screen user visits. You need to think carefully to figure out which events make the most sense so that you can determine if you are achieving goals or not.

App Rating

App rating is a convenient way through which you can determine what users, as well as other Android app development companies, think about your app. In fact, app rating is the only that encourage or discourage users from downloading your app. Before downloading any app, users always check ratings. Overall, app’s existing ratings play an important role in the user’s decision to download the app.

App Store Reviews

There is no doubt in saying that reviews can create a positive and negative impact on your app store rankings. In the present competitive era, it is extremely important to keep your reviews as positive because 70% of users always focus on reviews. To keep track of your app reviews, use review monitoring tools.

In-app Feedback

In-app feedback is also provided by users in different forms such as surveys; shake to send feedback prompts, contact forms. Most importantly, in-app feedback encourages users to continue their session. Besides this, there are several in-app feedback tools that provide OS versioning, device model and other diagnostic information.

App Speed

Speed is something that tells you how fast your app loads and run. To fulfill user expectations, you need to treat speed as a feature. In other words, you have to spend the time to optimize, refractor to boost the speed of your app. In order to monitor app performance, get feedback from testers over frequent iterations. You can check the performance of the application through performance monitoring tools.

App Load per Period

App load per period tells you how your app handles various transactions at the same time. To set your app for success in terms of this metric, ensure that non-UI work in a proper way so that it does not slow down UI of the application. If possible, use calls expensive, time-consuming functions when needed.

Final Thoughts

Before developing the app, take some time and think what is most important for you. Work with proficient app developers so that you get desired results. With sheer customer satisfaction in mind Fluper, being a top-rated Android app development company is fully dedicated to developing highly intriguing apps.