Do you know why your Facebook Ads do not convert?
If you are new to online marketing, Facebook ads are the most popular advertising option for you. Approx 92% of mobile application development companies are using Facebook ads to promote their business. But there also exist such who persons who fail to generate positive conversion rate results. Through Facebook ads, you can easily find brand-new customers.
If you are not satisfied with Facebook advertising results then these factors will be responsible for your ad performance.
You are targeting to wrong people
The Ads Manager Wizard will guide you step by step in creating ads. You need to target those Android app development firms that are interested in your services. Apart from this, you have to define ideal customers so that you can target your ads accordingly.
You are targeting people with the wrong types of Facebook Ads
If you have some fantastic video content on your Facebook page and people are responding to it then it is great news. But if your target audience has responded to that video content then why are you showing them such things again-n-again. The convenient solution is to use Facebook Ad Types.
You are pitching sales to a cold audience
Check your newsfeed and calculate how many Facebook ads are approaching a sales pitch. You need to save your sales pitch for retargeting ads so that you can show specific ads to a specific person.
Your Facebook Ads Relevance Scores are too Low
In order to improve relevance scores, focus on tighter targeting. In this context, lower ad frequency will also help you. Try to include impactful images, call to action button and clear calls to action in the copy.
Facebook ads don’t align with the landing page
No matter if you have made perfect ad but if your landing page is off, definitely you will lose. Ask app developers to include well-designed landing page. Besides this, include social spoof, clear and concise headlines.
Conclusion
Facebook advertising is a challenging as this platform has its own features, variables and targeting option. Want to turn your business idea into a successful product? If yes, get in touch with Fluper, a reputed mobile app development company where comprehensive solutions are offered to clients.
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